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Big bucks, big pharma : marketing disease & pushing drugs
(eVideo)
Description
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Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Format
eVideo
Language
English
Notes
Creation/Production Credits
Narrator, Amy Goodman ; editor, Ronit Ridberg ; camera, David Rabinovitz ; music, Andrew Killoy, Peter Brandoli.
Date/Time and Place of Event
Originally produced by Media Education Foundation in 2006.
Description
Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription drugs.
Target Audience
Grade 9+
Target Audience
Higher education.
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
Alper, L., Brandoli, P., Earp, J., Goodman, A., Jhally, S., Killoy, A., Rabinovitz, D., & Ridberg, R. (2014). Big bucks, big pharma: marketing disease & pushing drugs . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Loretta. Alper et al.. 2014. Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Loretta. Alper et al.. Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs Kanopy Streaming, 2014.
MLA Citation, 9th Edition (style guide)Alper, Loretta., et al. Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs Kanopy Streaming, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
6b074989-50bd-b837-6208-0374300f6b7c-eng
Grouping Information
| Grouped Work ID | 6b074989-50bd-b837-6208-0374300f6b7c-eng |
|---|---|
| Full title | big bucks big pharma marketing disease and pushing drugs |
| Author | kanopy |
| Grouping Category | movie |
| Last Update | 2022-10-14 11:50:17AM |
| Last Indexed | 2024-12-05 03:45:42AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Jul 20, 2023 |
| Last Used | Jul 7, 2024 |
Marc Record
| First Detected | Oct 14, 2022 11:51:51 AM |
|---|---|
| Last File Modification Time | Oct 14, 2022 11:51:51 AM |
MARC Record
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| 508 | |a Narrator, Amy Goodman ; editor, Ronit Ridberg ; camera, David Rabinovitz ; music, Andrew Killoy, Peter Brandoli. | ||
| 518 | |a Originally produced by Media Education Foundation in 2006. | ||
| 520 | |a Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription drugs. | ||
| 521 | |a Grade 9+ | ||
| 521 | |a Higher education. | ||
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