Catalog Search Results
Author
Series
Publisher
Aguilar, Penguin Random House Grupo Editorial
Pub. Date
2023.
Language
Español
Description
Todo cliente desea tener una conexión profunda con las marcas detrás de los productos que compra. Por ello, si estás iniciando un negocio necesitas con urgencia saber cómo crear una marca potente con un adn capaz de dejar una profunda huella en el mercado. Debes tener una estrategia de lanzamiento destacada, así como un plan ambicioso para hacer crecer tu negocio en un entorno voraz y competitivo. Amy Will, quien fundó su primera empresa a los...
9) Global brand integrity management: how to protect your product in today's competitive environment
Author
Publisher
McGraw-Hill
Pub. Date
[2008]
Language
English
Description
"Global Brand Integrity Management delivers a blueprint for developing and maintaining an integrity program that preserves your brand's reputation, ensures product protection, and increases your competitiveness in the global marketplace. Drawing on their three decades of experience, Richard Post and Penelope Post distill valuable lessons learned - extracted from hundreds of projects and at a cost of billions of dollars in brand-related losses to global...
10) More than a word
Publisher
Media Education Foundation
Pub. Date
2017.
Language
English
Description
More Than a Word offers a fascinating look inside the growing movement to change the name of the Washington R*dskins football team.Directed by brothers John and Kenn Little, who are members of the Standing Rock Sioux tribe, the film traces how the word “r*dskin” evolved from being a term of racist derision and slander to being embraced as the name of one of the NFL’s most beloved franchises. It also draws on the voices of Native American activists...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Naomi Klein, acclaimed journalist and author of the best-selling book No Logo, examines the rise of international branding and the grassroots anti-corporate campaigns it has inspired. She asks viewers to consider the costs of globalization, including the disappearance of public space, consumer choice, and stable, meaningful work.
Author
Publisher
Random House
Pub. Date
c2007.
Language
English
Description
Chronicles the life and times of Florentine explorer Amerigo Vespucci, an obscure adventurer, salesman, sorcerer, and relentless borrower of others' experiences and achievements who gave his name to the continents of the New World.
Series
Hallmark Hall of Fame volume 74
Pub. Date
2011
Language
English
Description
"When Stacey Bess gets her first teaching job, she's shocked. It's not at all what she expected. Stacey is assigned to something called the School With No Name, a space in a homeless shelter that's supposed to be a classroom. The children are all ages, many from broken families, thrown together in a 'classroom' lacking essentials like desks and books. Stacey must tackle her own fears and insecurities as she works to gain the attention and respect...
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